When you can beat them, buy them. It’s official, Anheuser-Busch has bought another craft brewery. 10 Barrel Brewing in Bend, Oregon, has received large criticism for making this business move, but they feel it was in their best interest. Co founder Jeremy Cox had this to say about First Beverage Financial, the investment banking arm of First Beverage Group:
“First Beverage did a great job of understanding our brand and it was clear that they had our best interests in mind throughout the process,” Jeremy Cox said. “They have a very talented team and we feel very fortunate to have worked with them on this project.”
What are you thoughts on craft beer being bought out?