After Pabst was sold to the Russians, Southern Tier Brewing announced an investment made by Ulysses Management LLC, a New York-based family investment firm, which will support the company’s continued expansion, new distribution support, sales force growth and enhanced branding and marketing initiatives.
“The industry is maturing and increasing competition is forcing brewers to adapt,” DeMink said. “I think a patient long-term partnership with people who appreciate the craft movement can play an important role in helping the brewery reach its full potential. Our relationship with Ulysses is exciting for Southern Tier because we now have the capital base to support our ambitious growth plans with major investments in people, process and infrastructure.”
As of September 22, John Coleman has been named STB’s new CEO. Coleman has 25-years in the industry as a former president and COO of Pabst Brewing Co. and, before that, had a very successful career at Anheuser-Busch, culminating in the role of SVP sales, western region. It will be interesting to see what Coleman brings to Southern Tier after a background in Macro beer.